THE VELVETEEN RABBIT
An ODC/Dance Production
The Story:
The Velveteen Rabbit is a story about a stuffed rabbit’s dream of becoming real through the love of his owner. Based on his story, ODC/Dance Company presents to you a story of love and hope through dance.
The Challenge:
Since 1986, The Velveteen Rabbit Dance Production has been a staple performance at ODC/Dance. Despite its 30+ year history, the Creative Director felt the visual brand no longer captured the production’s “light-hearted spirit” and whimsy of the performance.
Images: Previous Years’ Designs
Goal:
The objective was to revitalize the brand by repurposing vintage elements into a fresh take, creating a “throwback” aesthetic that felt both nostalgic and new.
Result:
From 2019-2021, I acted as the lead creative partner for ODC/Dance. By extracting textures from stage backdrops and details from costumes and characters, I built a visual brand that felt like an extension of the performance itself. I managed the full design lifecycle from conceptual ideation to final production, ensuring all digital and print collateral felt cohesive and met the objective.
2019:
Project included:
Transit & Bulletin Poster
Mailed 4-panel Accordion Brochure
Postcard
Children’s Activity Book
Digital Ads for Website & Social Media
2020:
Project included:
20 Page School Curriculum K-8 Program Booklet
Digital Ads for Website & Social Media
Postcard
Recipe Card
Holiday Card
2021:
Project included:
Transit & Bulletin Large Poster
Mailed 4-panel Accordion Brochure
Postcard
Digital Ads for Website & Social Media
Transit & Bulletin Poster (2019)
Mailed 4-panel Accordion Brochure (2021)
Digital Ads (2020)
Recipe Card (2020)
Curriculum (2020)
Holiday Card (2020)