THE GIRLS’ MIDDLE SCHOOL
The Organization:
The Girls’ Middle School is an independent non-profit 6-8 all-girls school in Palo Alto, CA. The school expresses itself as inclusive, educating girls at a crucial time in life.
My Role:
Communication and Events Associate
Photography & Video
As the sole photographer and social media content creator, I direct all original campus photography and short-form videos, building a 500+ asset library that serves as the foundation for the school’s rebranding, promotional materials, family sharing library, and social media.
Utilizing Hootsuite, I own the social strategy and the content calendar, utilizing data-driven insights to optimize post timing and ensure the school’s message reaches the public.
Editorial
Chief Editor of The Girls’ Middle School 2024-2025 Annual Report, following strict branding guidelines.
Print & Digital Marketing Collateral
Currently managing a phased brand rollout under the direction of the Board of Trustees, Head of School, and Director of Admission. I am leading the new website photo and video content library and the transition of all external collateral to the new visual identity.
To ensure total brand alignment, I am navigating a disciplined production schedule, intentionally limiting new asset creation due to our evolving brand guidelines during this transition.
